How Does Networking Fit Into Your Brand Strategy?
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In a recent blog post, I mentioned how a positive second impression develops a lasting business relationship.



When you’re networking, your brand is “on stage.” You’re making connections, focusing on your presence, and collecting business cards. You’re doing great! Now be sure you have a strategy to keep it going. Once you’ve made sure to “Do it Right”— from your appearance, to your behaviors and business etiquette—how will you use networking to continue the business relationships? If you don’t have a strategy, you could “drop the ball” on a lead, potential partner, or needed resource.



One way is to help someone get what they want. Zig Zigler said, “You can get everything in life you want if you will just help enough other people get what they want.” You may know someone who could be beneficial to them or you may have an expertise they need. You get the point!



Next, stay connected with others’ newsletters, blogs, or updates on social media. Take the time to comment when you have a point of view. Email them about a new blog post you like. A few kind words and input goes a long way.



Finally, plan to meet at the next scheduled event or invite them to an event that interests you both. This gives you yet another chance to leave a positive second impression.