I understand. Your industry isn’t on the list of available industries on LinkedIn. Mine isn’t either.



The problem is that this little tid-bit of data you’re leaving off makes it hard for your audience to figure out what you do.



In fact, my eye often goes to a profile’s Industry before I decide to accept a connection request or reply to an InMail.





The Industry provides the context needed for someone to relate to you.



The problem is that, very often, the exact name of the industry isn’t available. Here’s where it pays off to have a clear career direction.



Step into the shoes of the companies you want to work for. Even better, consider the industries more likely to hire people. Base your Industry decision on the perspective of your audience.