Mobile Marketing Manager
Jersey City, NJ 
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Posted 13 days ago
Job Description
Position: Mobile Marketing Manager
Location: Jersey City, NJ
Remote Status: Hybrid
Job Id: 2391
# of Openings: 1
Mobile Marketing Manager
Jersey City, NJ

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

About the Role
We are seeking an experienced Mobile Marketing Manager who will be responsible for the delivery and execution of our App Store Optimization (ASO) strategy and management of ASO activities for all BetMGM's mobile properties and assets. Working alongside the digital marketing team and internal stakeholders to drive growth from organic app stores search, the ideal candidate will manage the execution of a national strategy and perform key ASO functions across all BetMGM digital products including, but not limited to, BetMGM Sports, BetMGM Casino, BetMGM Poker, Borgata Sports, Borgata Casino, and Borgata Poker. Functions will include: app store optimization, keyword research, strategy development, maintenance of best practices, project management, reporting, creative briefing, A/B testing, etc.

Responsibilities
  • Develop and implement ASO strategies and related activities to improve organic impressions from app store searches across both iOS and Google Play Store
  • Perform app store audits, competitor analysis, and identify areas for improvement
  • Ensure that app store metadata is optimized in line with best practices
  • Optimize the conversion of the store's presence, including leading the creative briefing process for both screenshots and videos and developing the marketing language to be featured in the various app store additional creative assets the creation of visual assets
  • Conduct research and analysis to optimize metadata, ensuring that the app ranks for organic app store search terms that are relevant and boast the highest search traffic volumes
  • Become key marketing stakeholder working across the product and tech teams to coordinate app submissions, delivering marketing assets according to deadline
  • Build relationships and become primary point of contact for platform review teams to ensure smooth approvals of app submissions
  • Manage and improve Apps ratings (ratings, reviews, storytelling, feedback channel, etc.) working across product and customer service teams
  • Coordinate the implementation of ASO recommendations and enhancement projects with marketing, product, site development and conversion optimization teams
  • Regularly monitor, analyze, and report on ASO organic performance for each Digital product and property, including keyword rankings, installs, downloads, and conversion rate
  • Guarantee that ASO strategies ladder up to larger mobile marketing activities across paid social, App Store Ads, Universal App Campaigns, and mobile publishing networks
  • Interpret key data through multiple analytics tools and deliver insightful analysis and recommendations
  • Knowledge concepting, executing, and reporting on A/B tests and other split test methods
Essential Functions
  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications
  • Expert understanding of app submission process and fluent in App Store Connect and Google Play Console backends
  • Preferred background in user acquisition and data-oriented experience in various analytics tools such as Google Analytics and Appsflyer
  • Excellent knowledge of app store tools, such as AppAnnie, Sensor TowerCreativity, AppTweak and eagerness for experimentation
  • Demonstrates an excess of attention to detail and meticulous organization skills
  • A sports enthusiast with a thorough understanding of all sports, both European and U.S.
  • An ability to remain focused and multi-task, overseeing several different projects at any given time
  • Strong communication skills and the ability to effectively manage timelines and priority of projects over several internal teams
  • Flexibility with working hours and the willingness to work evenings, weekends and public holidays in line with company requirements
  • Experience working in large organizations, coordinating and liaising with multiple departments and stakeholders involved in ASO activities
  • Good communication, analytics, project management, writing and organizational skills
  • Strong writing skills
  • Excellent analytical, proactive and communication skills with the data-driven mindset
  • Organized, detail-oriented and works well independently
  • Strong sense of intrinsic motivation and eagerness to learn
Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
  • Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
  • Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
  • Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
  • Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
What We Offer

As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Gaming Compliance

Candidate must comply with and support the company's responsible gambling policies, procedures and initiatives.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

Pay Range: $107,440 - $141,015 per year
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Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
Open
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