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  How Can You Create A Memorable Brand?
by Alexandra Levit - May, 2016
When we think of brands, we tend to picture the big ones. We forget that a powerful brand can be important to every company and especially small businesses that hang their hats on customer loyalty. According to a recent survey by Rosetta Consulting, engaged customers (those who are strongly attached to a brand) buy 90 percent more frequently, spend 60 percent more per transaction and are five times more likely to indicate i...
 
  What is The Secret To Winning Big?
by Marshall Goldsmith - May, 2016
The higher up you go in your organization, the more you need to make other people winners and not make your job about winning yourself. This is a hard concept for people who like to win to grasp. The more successful you become, the more helping others win is how you win! This is the secret to winning big. For those in leadership positions, this means closely monitoring how you hand out encouragement and how you “help” other...
 
  Your Secret Source For Top Talent
by Lindsey Pollak - May, 2016
“But we were on a break!” (“Friends” references cross the generational divide, right?) Ross may have been talking about a relationship break, but I want to talk about career breaks – when employees leave for another company or a personal life event. Today, most employers realize that job-hopping employees are a fact of life. The 2016 Deloitte Global Millennial Survey found that 44 percent of millennials plan to change jo...
 
  Avoid Network Tunnel Vision
by Sherri Edwards - May, 2016
It’s commonly understood that there are many reasons to network with professionals in your field. What is not as widely recognized is the need to network with others outside of your field of interest and the benefits that can be gained. Networking outside of your comfort zone can lead to unexpected learning opportunities that can add to your development as a responsible citizen, employee or emerging leader. To start thinkin...
 
  Cutting Corners is a Rotten Choice
by Georgia Adamson - May, 2016
Companies that are in a financial bind or aggressively determined to steamroller over their competition can view cutting corners as a viable option. By that, I mean that they take actions such as using inferior materials for their products or providing misleading information to convince potential customers to use their services rather than a competitors’. Why should you care? I can think of at least two reasons: 1.Your e...
 
  Can You Be Too Friendly With Customers?
by Alexandra Levit - May, 2016
By 2020, customer experience will overtake price and product as the key brand differentiator, according to a recent Customers 2020 Report. Increasingly, customers of small businesses may be expecting owners to know their individual needs in detail and go out of their way to personalize offerings and the shopping experience. When this is done properly, repeat business can be the result. But what happens when you please the c...
 
  How to Overcome Resistance to Social Media + Enhance Your Career
by Jacqui Barrett-Poindexter - May, 2016
For those people knee-deep in daily social media chatter, it may seem that everyone else is similarly active. Perhaps even, you judge anyone who opts out of social media as out of touch or an outlier, negligently avoiding this global, career- and life-boosting forum. Conversely, you may be the social media outlier above the fray, or think that it’s simply too noisy and unkempt. Maybe you feel that involving yourself in the...
 
  Let's Talk Politics! (Office Politics, That Is)
by Lindsey Pollak - May, 2016
The phrase “office politics” makes some people queasy. Maybe that’s because we tend to associate “politics” with people who are looking out for No. 1. Those who will say anything to get ahead. The backstabbers. The gossipers. Very House of Cards. But office politics is a different game – and one that savvy professionals know they have to play. That’s why it’s important to reframe your view of office politics and think about...
 
  Ideas for recreating your life
by Beverly Jones - May, 2016
In “Life Reimagined – The Science, Art, and Opportunity of Midlife,” NPR reporter Barbara Bradley Hagerty shares the story of her own middle age challenges. She writes with humor and honesty about her concerns about aging and her efforts to rethink her career. And at the same time she takes a deep dive into cutting-edge research that could change how you think about life for people in their 40’s, 50’s and beyond. After inte...
 
  There really isn't a magic pill for an effective job search
by Sherri Edwards - May, 2016
Sometimes people come to me with unrealistic expectations. It’s not unusual for people to believe a career coach will “get them a job,” just as many people assume a recruiter will “get them a job.” In each case, their expectations are hopeful but unrealistic. As a career coach, I can help someone develop a strategy for getting a job, assist with creating all the tools required and guide their preparation. I can also help pe...
 
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